Wearable Tech on your Sleeve? Introducing the Zguards SmartSleeve

Wearable tech hits the compression sleeve market with the Zguards SmartSleeve

Wearable Tech on your Sleeve? Introducing the Zguards SmartSleeve

Beyond South Brooklyn

BY Mark D Phillips, SouthBrooklyn.com

Jaz Burton, a prep school baseball player at Trinity Pawling, started wearing the Zguards SmartSleeve and went into a slump.

Zguards owner Albert Spies immediately saw what the problem was. "you're only wearing  one!"

He gave Jaz a second sleeve. He came up to bat and immediately hit a 3-run homerun to win the game.

"I'll add my highlights and stats to the sleeve," said Jaz.

Say what? The new technology announced today by Zguards adds a whole new dynamic to sports clothing. The Zguards SmartSleeve is embedded with proprietary technology that allows a user to touch the sleeve with their smartphone and download customized unique content. Voila. Find out everything you want to know about Jaz by touching his sleeve. Kind of cool.

Ruben Sierra had nearly the same experience in the playoffs against the Minnesota Twins. And yes he was already wearing two. His three-run homerun tied game four of the 2004 ALDS. He's been sold on the product ever since and was one of the celebrity endorsers during the product launch at Yankee Stadium.

A surprise guest was John Starks, former all-star point guard for the New York Knicks. I had the pleasure of photographing Starks career as a Knick, including their playoff runs in 1992 to 1995. He has always been a gentleman and this contact was no different.

"I just found out about the SmartSleeve downstairs before coming up here," he said. "Wearing it just now, I know it would have helped me during my career. Especially in those games against the Pacers."

A first responder to 911, it’s only fitting that Albert is a man who wears his heart on his sleeve. Having an illness as a result of his efforts in the immediate aftermath of 911 to protect others, he continued to build on ZGuards’ history of innovation, teaming with his son Christian, ZGuards CEO, to create the SmartSleeve.

“Among the many advantages of the ZGuards SmartSleeve is the fact that marketers, as well as consumers, can use the sleeve to promote their business or themselves,” explained ZGuards Founder Albert Spies at the product’s Yankee Stadium launch event. “The embedded technology is customizable in that the content that is displayed once the wearer runs their smartphone across the surface of the sleeve can be anything you want it to be. The possibilities for marketing and promotion are endless, and many have told me that wearing the sleeve has given them a feeling of power and confidence.”

Hollywood's Jacob the Jeweler began using the sleeve as a tool for their sales staff. Counter personnel are wearing them while showing customers products. The customer can wave their smartphone over the sleeve and instantly download the company's entire product portfolio.

Craig Rizzieri of Jacob & Company said, "the innovative SmartSleeve has served as an effective marketing tool for our product line."

Just the thought of printing fewer catalogs had the jewelers attention.

The product launch event was tailored to the B-to-B marketplace. For now, the SmartSleeve is designed for group usage. A team can have the same content across multiple sleeves. The individualized sleeve will come down the road.

Once in place, Jaz will be able to upload his own content to his own individualized sleeve.

How about medical records? Why not have individualized storage of any type of data? The possibilities are endless and I can see the company developing new pieces of clothing with the technology embedded.

Wearable tech hits the compression sleeve market, opening an all new method for athletes to connect with their fans with Zguards SmartSleeve, introduced this week at an event in New York City.
Wearable tech hits the compression sleeve market, opening an all new method for athletes to connect with their fans with Zguards SmartSleeve, introduced this week at an event in New York City.